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Brands depending on Asian countries for manufacturing apparels

Fotoana: 2020-02-21 Hits: 2

The Asian continent is the biggest stakeholder in the global garment manufacturing industry. 7 among the top 10 garment manufacturing countries are located in Asia. Fast fashion retailers are all depending on Asia for manufacturing their apparel products.

apparels-Brands-depending-on-Asia-for-manufacturing

Figure: Asian continent is the biggest stakeholder in the global garment manufacturing industry. 7 among the top 10 garment manufacturing countries are located in Asia.

This largest manufacturing hub is witnessing an immense transformation as the global consumers are moving from cheap knitwear apparel products to value-added sportswear and manmade-synthetic fiber-based fashion products. Also, consumers now value garments with speed, precision, traceability and adaptability over bulk.

Moreover, due to fast fashion, fashion seasons have shortened and garment brands are turning to manufacturers who have shorter production time and more sustainable processes. As a result, the garment manufacturers in Asia are transforming themselves with technology.

Apparel manufacturers are transforming themselves to cater to the change and win more business. For example, GMS Printing – a Bangladeshi garment printing factory with a world-class design studio – as part of digitalization introduced ‘Aeoon’ placement digital printing machine with 400 pcs/h capacity.

This is the fastest, most durable and easiest industrial Direct to Garment printers in the world. That is the reason why world-renowned Brand Bestseller (Denmark), Pimkie (France), M&S (UK), Esprit (Germany), Champion, Diadora, Diesel & Kappa (Italy) are buying garments from GMS Printing.

Sharif Zahir, Managing Director of Ananta Group said, “In the future, we can see that the textile industry is shrinking. So, retailers and manufacturers getting more and more dependent on each other. Which will in future lead to the increase in manufacturing services, like we have already started giving design support and we are sourcing our own products.”

Ralph Lauren, one of the world’s largest fashion brands, has reopened its sourcing operations in Bangladesh on 17 November.

Experts opined that in the future, with Asian countries will improve their capacity in tech manufacturing, garment manufacturing in Asia will become ‘smarter’.

Jakarta’s Tuntex, the supplier of Nike, Puma and other global clothing brands who are based in Asia, is also a good example.

Tuntex invests around $5 billion annually on new technology to shorten lead time. They are now using automated cutting machines and self-driving carts as in-house innovations. The company is also using high-speed fabric inspection machines with facial recognition technology to monitor thousands of meters of fabric every day.

Some garment brands are moving their smart factories from the west to Asia to better improve their manufacturing. For instance, Adidas has moved its Speedfactory to Asia to bring more efficiency to the manufacturing process.


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